AGpress with
Alessandra Guerrieri
Led by Alessandra Guerrieri, Founder of AGpress, this channel is dedicated to exploring the intersection of craftsmanship, communication, and brand identity. The channel offers a professional perspective on how artisan and couture brands can communicate their heritage, values, and creativity with coherence and elegance in the digital age.
Through insights, interviews, and curated reflections, the channel highlights the value of authenticity and the cultural relevance of craftsmanship in contemporary markets. It aims to inspire a renewed respect for artisanal excellence and thoughtful brand storytelling.
Subscribers will have access to discussions on digital press strategies, brand positioning, and storytelling for couture artisan businesses. The live and in-person events will include Q&A sessions, online conversations with industry professionals, and exclusive updates from AGpress’ ongoing projects and collaborations. The sessions are designed to provide practical insight and long-term value.
Members will also access curated reflections and case studies offering practical tools to refine their communication strategy while remaining true to their craft.
This channel is for you if you are:
- an entrepreneur, artisan, designer, or creative professional who values quality, heritage, and authenticity.
- looking to learn how to strengthen your brand presence while maintaining integrity and artistry at the core of your business.
Participants will gain a deeper understanding of how to position their brand with clarity and distinction, develop a consistent communication voice, and engage effectively with an audience that appreciates craftsmanship and culture.
Through the 30-Day Complimentary Access Pass below, you will experience 30 days of curated insights, resources, and conversations exploring the language of craftsmanship and communication.
During your trial, you will gain access to:
- Bi-weekly insights on craftsmanship worldwide news, brand communication, and digital presence for artisan and couture brands.
- Behind-the-scenes reflections from ateliers, exhibitions, and cultural institutions connected to heritage and craftsmanship.
- Practical guidance on developing an authentic press and communication strategy that aligns with your values.
- Private discussion sessions exploring how craftsmanship can be communicated with depth and integrity in the digital world.
This is an opportunity to reflect, and build a purposeful foundation for your brand communication before joining the AGpress private channel community as a member.
Upcoming events on the AGpress channel
Press Office Insight & Community for Craftsmanship
27th November 6:30-7:30 pm GMT
An online roundtable and guided discussion to explore how AGpress, the first digital press office dedicated to preserving and communicating craftsmanship, will support you as artisans, designers, artists, and videographers with clarity and cultural understanding.
On the 27th of November, Alessandra will be hosting a live online event where she will introduce AGpress in its full essence - as a digital press office and a private channel dedicated to learning how to communicate your personality in a way that reflects your brand. The event is open to artisans, artists, designers, and videographers involved in the creative process who bring a level of craftsmanship to their work.
During the session, she will share how AGpress supports artisans, artists, and designers in building a refined public presence that reflects their craft’s true value. You’ll discover how thoughtful communication can enhance visibility while preserving authenticity, and how a press office built on craftsmanship can become a bridge between your work and the world.
This event is specifically for brands or artists, designers, web designers, and videographers in the couture artisan space. It will be hosted in the Hub's Live Room.
Please register your interest by completing the event registration form on the AGpress channel.
A Live Q&A with Alessandra Guerrieri and Kristina Todorova
An Intro into the Co-created Hub Partnership Programme for Couture Artisan Brands
4th December 6:30-7:30 pm GMT
Join Alessandra, Founder of AGpress and Kristina, Founder of The Co-created Hub, for a focused Q&A on how sustainable PR strengthens the visibility and credibility of couture craftsmanship while preserving its integrity and cultural value.
During this Q&A, we will explore:
- how artisans, designers, and creative studios can communicate their work with purpose, precision, and long-term value.
- how the Co-created Hub channel hosting opportunities can further amplify your voice, visibility and revenue while helping you build a community around your brand's ethos and mission.
The Q&A will be hosted in the Hub's Live Room. You can join by signing up for our 30-Day Complimentary Access Pass below.
If you're already a member of the Co-created Network, simply press "Going" to RSVP your spot and join us at the time of the event!
Join with our 30-Day Complimentary Access Pass
New to this Channel?
Start your journey with a Complimentary 30-Day Pass! Enjoy unlimited access to all channels and live events across the Network — no credit card required. Just bring your positivity and an open mind!
Join with Our 7-Day Guest Pass
£20
Our 7-Day Guest Pass gives you full, flexible access to this channel and the entire Network. Ideal if you’ve already used your free trial and want to continue attending specific events.
Become a Member
£25 p/m
Get ongoing access to all live events, sessions, and resources within all channels across the Network. As a member, you’re also welcome to apply to launch your own Channel on the Hub.
Meet Alessandra
Alessandra Guerrieri is the founder of AGpress, the first digital press office dedicated to high-end and couture artisan accessories brands. With over a decade of experience in the luxury and retail sectors, Alessandra has worked with globally recognised maisons before establishing her own business to champion craftsmanship through modern communication. She studied Media and Communications, later specialising in Fashion Journalism, a foundation that has shaped her editorial approach and her deep understanding of narrative within the world of luxury craftsmanship.
At AGpress, Alessandra combines her expertise in brand strategy, media relations, and editorial direction to help artisan brands communicate with precision and elegance. Her work focuses on promoting craftsmanship as a vital part of cultural and artistic heritage, bridging tradition with contemporary visibility.
Through AGpress, she supports brands in defining their digital presence with coherence, professionalism, and a refined lexicon that reflects their true identity. Alessandra’s mission is to ensure that the voices of artisans and creators are heard, understood, and valued within the global conversation on design and culture.
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