AGpress with 

Alessandra Guerrieri

Led by Alessandra Guerrieri, Founder of AGpress, this channel is dedicated to exploring the intersection of craftsmanship, communication, and brand identity. The channel offers a professional perspective on how artisan and couture brands can communicate their heritage, values, and creativity with coherence and elegance in the digital age. 

Through insights, interviews, and curated reflections, the channel highlights the value of authenticity and the cultural relevance of craftsmanship in contemporary markets. It aims to inspire a renewed respect for artisanal excellence and thoughtful brand storytelling. 

Subscribers will have access to discussions on digital press strategies, brand positioning, and storytelling for couture artisan businesses. The live and in-person events will include Q&A sessions, online conversations with industry professionals, and exclusive updates from AGpress’ ongoing projects and collaborations. The sessions are designed to provide practical insight and long-term value.

Members will also access curated reflections and case studies offering practical tools to refine their communication strategy while remaining true to their craft.

This channel is for you if you are:

- an entrepreneur, artisan, designer, or creative professional who values quality, heritage, and authenticity.

- looking to learn how to strengthen your brand presence while maintaining integrity and artistry at the core of your business.

Participants will gain a deeper understanding of how to position their brand with clarity and distinction, develop a consistent communication voice, and engage effectively with an audience that appreciates craftsmanship and culture. 

 Meet Alessandra

Alessandra Guerrieri is the founder of AGpress, the first digital press office dedicated to high-end and couture artisan accessories brands. With over a decade of experience in the luxury and retail sectors, Alessandra has worked with globally recognised maisons before establishing her own business to champion craftsmanship through modern communication. She studied Media and Communications, later specialising in Fashion Journalism, a foundation that has shaped her editorial approach and her deep understanding of narrative within the world of luxury craftsmanship.

At AGpress, Alessandra combines her expertise in brand strategy, media relations, and editorial direction to help artisan brands communicate with precision and elegance. Her work focuses on promoting craftsmanship as a vital part of cultural and artistic heritage, bridging tradition with contemporary visibility.

Through AGpress, she supports brands in defining their digital presence with coherence, professionalism, and a refined lexicon that reflects their true identity. Alessandra’s mission is to ensure that the voices of artisans and creators are heard, understood, and valued within the global conversation on design and culture.

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